- Brand Identity -
FLIGHT
OVERVIEW
Flight is a premium, content lead, annual/biannual Disc Golf magazine showcasing beautiful imagery and eloquently written short stories. We need a brand identity and magazine design that reflects our values and engages with our audience effortlessly.
BRIEF
Flight is here to bring Disc Golf into the hands of modern audiences through the medium of beautiful imagery and compelling storytelling.
With the aim of growing the sport and changing the publics perspective on how they may view Disc Golf, Flight wants to boost the profile of the sport by showcasing the people and places that make it unique and exciting. We need a brand identity and magazine design that will appeal to our audience and put our sport on the same pedestal as other popular outdoor sporting magazines.
The flowing smooth serifs communicate a friendly aesthetic whilst the bold and refined accents of the design bring a unique and impactful character to the brand.
The brand needed to be impactful and resonate the careful construction and high quality of the magazine whilst feeling warm and unpretentious to new readers.
